The advice to “repurpose content” sounds like a cheat code. It gets tossed around like some obvious truth that everyone should just be doing by default. But when you actually sit down to do it, it’s not so simple.
What are you repurposing into? How do you adapt it without sounding repetitive? What if you post a new version and it flops? What if you don’t even remember which posts performed well? What if you don’t have the time to find out?
Want to answer all those questions and more? Look inside…